A campaign for
today and the future.

Photo by Annie Spratt on Unsplash

ICE MELTING
HEALTH RISKS
SEA LEVEL RISES
HUMAN SECURITY
SEVERE DROUGHT
ANIMAL EXTINCTION
SHRINKING GLACIERS
OCEAN ACIDIFICATION
FOOD AND WATER SUPPLY

Earth’s deadline:
Year 2027

This social campaign is inspired by the reduced carbon footprint due to Covid-19 and therefore will be called “World Reset” which is created to educate and inspire people to try and reset the way we do things in our planet to make a change.

  • Plastic Bag

  • Water

  • Plastic Water Bottle

  • Land

  • Factories

  • Air

  • Balloons

  • Nature

The minimal and dark poster’s intention is to intimidate and emotionally appeal to the audience to make them feel guilty and responsible as each item represented in the posters contribute to the carbon emissions from human use.

Whereas the illustrated and light posters are a complete opposite and are aimed to be more friendly and inviting, encouraging people to take care of our planet and positive ways to make a difference.

But both are intended to provoke action from the audience in different ways.

Intention

Be the change.

Previous

Freight